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Tesla launches cheaper version of Model 3 in Europe amid Musk sales backlash

CEO Elon Musk says lower-cost electric car will reignite demand by appealing to broader range of buyers

Tesla has launched the lower-priced version of its Model 3 car in Europe in a push to revive sales after a backlash against Elon Musk’s work with Donald Trump and weakening demand for electric vehicles.

Musk, the electric car maker’s chief executive, has argued that the cheaper option, launched in the US in October, will reinvigorate demand by appealing to a wider range of buyers.

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