has released a road safety awareness film aimed at motivating people to adhere to traffic rules. Done in collaboration with the Ministry of Road Transport, this film marks the inception of the second phase of Hyundai's "Be The Better Guy" road safety initiative. The second phase will continue until the end of 2017. Talking about the initiative, YK Koo, MD and CEO, Hyundai Motor India Ltd. said, "Hyundai is a responsible and caring brand globally. Through Safe Move andndash; Road Safety Campaign; we want to spread the message of road safety and create strong awareness within communities for a positive Behavior Change. We want to make Safe Move andndash; Road Safety Campaign a mass movement in India in association with Ministry of Road Transport and Highways and contribute by Big Impact activities towards making Hyundai a Life Time Partner of its customers." Talking about the film, it throws light on various day to day situations which can be dealt diff...
Cars News, Reviews & Features