Wednesday briefing: What Jaguar’s radical rebrand reveals about the shift to electric cars

In today’s newsletter: The iconic British carmaker has been accused of going ‘woke’ after releasing an electric model in pink, upsetting petrol heads and traditionalists everywhere

Good morning. Over the past few days, you may have been wondering why a neon pink tank has been following you round the internet. Relax: this isn’t an algorithm judging your taste and predicting your next purchase. It isn’t a tank, either. It is a Jaguar Type 00, it is the subject of an unholy quantity of media coverage, and it may be a vision of the electric future.

Or: it may be a sharp bit of marketing whose weirdest features will never make it to the cars Jaguar actually sells. Either way, it’s a story with a lot to tell us about how the rush for electric is changing the car industry. For today’s newsletter, Jasper Jolly, who covers the automotive industry for the Guardian, explains why. Here are the headlines.

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One in four cars sold in May in Australia was an EV or hybrid vehicle, data shows

Automative industry findings show Australians have purchased double the number of hybrid vehicles this year compared to the same period last year Follow our Australia news live blog for latest updates Get our morning and afternoon news emails , free app or daily news podcast Australian drivers bought a record number of new vehicles in May, with many choosing to reduce their fuel costs by choosing hybrid and electric models. Almost one in four new cars bought in Australia is a low-emission vehicle, as hybrid and electric models claim a bigger share of the market. But Australia’s love for large vehicles is still on the rise, with SUVs dominating and ute sales continuing to grow. Sign up for Guardian Australia’s free morning and afternoon email newsletters for your daily news roundup Continue reading...

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