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Wednesday briefing: What Jaguar’s radical rebrand reveals about the shift to electric cars

In today’s newsletter: The iconic British carmaker has been accused of going ‘woke’ after releasing an electric model in pink, upsetting petrol heads and traditionalists everywhere

Good morning. Over the past few days, you may have been wondering why a neon pink tank has been following you round the internet. Relax: this isn’t an algorithm judging your taste and predicting your next purchase. It isn’t a tank, either. It is a Jaguar Type 00, it is the subject of an unholy quantity of media coverage, and it may be a vision of the electric future.

Or: it may be a sharp bit of marketing whose weirdest features will never make it to the cars Jaguar actually sells. Either way, it’s a story with a lot to tell us about how the rush for electric is changing the car industry. For today’s newsletter, Jasper Jolly, who covers the automotive industry for the Guardian, explains why. Here are the headlines.

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