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Fisker Inc founder Henrik Fisker: pedigree carmaker going electric

After a failed first attempt, the car entrepreneur has revised his design and manufacturing ideas – and will have battery-powered vehicles ready for delivery next month

Henrik Fisker is under no illusions about how hard it is to start an electric car company from scratch. He should know: his first attempt ended in bankruptcy. The second attempt is going better so far: his company, Fisker Inc, claims to be the only one of a batch of would-be Tesla challengers that has not had to push back its production schedule.

“Most of the startup companies are fairly naive at the beginning,” he says. “We didn’t have that. We knew it was going to be expensive. We know manufacturing is difficult.”

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